To celebrate the hundreds of thousands of people landing back into London this Christmas, British Airways are capturing personal handwritten welcome messages from the friends and family members of loved ones to make their arrivals hall reunions extra special.

From David surprising his wife Louise with a 60th Birthday message after a romantic trip to Vienna, to Jacqui who welcomed her family home and met her 8-month-old granddaughter for the very first-time.

Watch more here…

The campaign was created with Uncommon and executed alongside Uncommon’s Experience Studio. The handwritten notes will appear in airport terminals (Heathrow, Gatwick and London City) as well as digital outdoor sites located along typical travel routes, out of airports and into surrounding towns, ensuring loved ones receive these special notes.

Through this link — BAChristmasWelcomes.com — customers can handwrite their messages or use one of three responsive fonts, along with a suite of festive doodles created for the campaign.

Once the messages have been submitted, the notes get triggered by live flight data — ensuring the letter is there when a loved one arrives home for Christmas.

There’s still time to submit your message by 21 December for arrivals up until 24 December.

CREDITS:

Project title: Big Little Welcomes

Creative Studio: Uncommon Creative Studio
Client: British Airways
Director: Emily Macdonald
Editor: Maia Lloyd
Producer: Scarlett Barclay
DOP: Henry Lockyer
Post-production: Uncommon Creative Studio
Grade: Ben Hutton
Licensed Music: Man on Wire by Steven Gutheinz licensed by Music Bed
Audio post-production: Tim Sutton