Uncommon continues global expansion with new studio in Stockholm
The outfit will be led by trio of Scandinavia’s most experienced & award-winning talent — Björn Ståhl, Max Hultberg & Mia Berggren
Today, Uncommon announces the opening of a new studio in Stockholm. The news follows the shop’s recent expansion into New York, as the studio continues their ambition to grow into new markets.
The Stockholm office will be led by Founding Partners: Björn Ståhl, the visionary behind INGO in Stockholm and acclaimed campaigns such as the Swedish Number and The Moldy Whopper; Max Hultberg, recently ranked the №2 Art Director globally with Cannes Grand Prix and Black Pencil accolades; and Mia Berggren, former CEO of the esteemed digital hub North Kingdom.
Operating out of Stockholm Mia, Max and Björn reflect Uncommon’s vision to build brands that people wish existed. The office will be fully operating by the 15th January.
Björn Ståhl, Founding Partner, Uncommon Stockholm said: “We will focus on brands that people in the real world are glad exist. These brands are uncommon and they can make a difference like never before. I’ve admired what Nils, Lucy and Natalie have been building at Uncommon for some time and we can’t wait to continue their impact and partner together in Stockholm.”
Natalie Graeme, Co-founder at Uncommon Creative Studio added: “Björn, Mia and Max have the perfect balance — they each bring a unique quality and their collective experience is impressive. They see the world the same way we do and match our ambition at Uncommon. We’re thrilled to welcome them into the fold and couldn’t think of better partners to venture into Stockholm with.”
More about Uncommon
Uncommon is a creative studio building brands that people in the real world actually wish existed. Labelled as ‘the creative company for leaders and founders in a moment of change’ as well as launching their own brands.
Natalie Graeme, Lucy Jameson and Nils Leonard started Uncommon in 2017, as the UK’s first majority female-founded creative studio, the studio has since grown to a global team of over 200 people delivering stand out work for brands of all scale.
Six years in, the studio continues to make awarded and stand-out work winning its first Grand Prix at this year’s Cannes Lions for its groundbreaking campaign with British Airways.
Notably work also includes creating the most recognised mental health initiative in the UK with ITV, to creating a globally infamous free suit hire initiative for H&M — The One Second Suit, to help young men find work, to redefining what the Nike Jordan brand means today launching during the 23’ NBA All-Star Weekend through the eyes of an aspiring female baller.
The studio has always believed in creativity — applying its founding principles of building brands that matter — acts rather than advertising. The studio has built successfully portfolios across experience, CX, design and production — with Uncommon producing its first feature documentary with renowned director Andrew Dominik for Nick Cave and Warren Ellis’ ‘This Much I Know To Be True’ premiering at Berlinale and SXSW and achieved critical acclaim including The Guardian’s Film of the Week as well as being listed in NME’s top films of the year. Its second feature ‘In Camera’ is in the running for Best First Feature at the upcoming annual BFI London Film Festival.
Though the Studio was set up with a clear point of view and purpose, it also wanted to explore a new business model. Rather than just working for clients, if the studio saw a concept that deserved to exist, it would back it. So far the studio has launched the world’s first fully compostable coffee capsule Halo Coffee, a sexual wellness brand SEX BRAND launching with the UK’s most sustainable condom and most recently Communion — a new money saving app on a mission to unlock the freedom associated with the act of saving.
Uncommon also invested in the purpose-driven accelerator Unrest — to support diverse and sustainable businesses. Since its launch two years ago, it has helped 47 startups, raising £7.2M with a total valuation of £110M.
