Uncommon craft new outdoor series with British Airways — capturing the moments of pause in Club World
The new imagery artfully frames uninterrupted passenger moments
British Airways unveils its latest outdoor campaign titled ‘Doors’ as part of its ‘A British Original’ positioning, this time celebrating the airline’s Club World (business class) in-flight seat and the privacy it provides customers.
In a world that’s never been so instant, so needy, so noisy, being able to find quiet, a moment of calm, and privacy has never been so important.
Through a suite of outdoor imagery, British Airways has shown that it can provide this moment of calm and quiet — within its Club World cabin; a space where doors can be closed and privacy can be found.
The new outdoor imagery demonstrates this moment of uninterrupted calm through a single slit in the creative, illustrating moments of quiet and privacy found by British Airways customers. From someone putting their feet up, enjoying the in-flight entertainment and catching up on sleep, all utterly unaware of their surrounding environment.
The imagery is accompanied by white space, demonstrating the surrounding cabin and the calm, private environment provided — alongside humorous copy emphasising the luxurious and indulgent experience the airline provides its Club World customers.
The outdoor was created by Uncommon Creative Studio and photographed by Christopher Anderson, who is known for his emotionally charged and artful images that explore themes of truth and subjectivity.
Anderson has previously worked with Uncommon and British Airways, shooting the Cannes winning work — Windows.
Doors features eight British Airways colleagues, from all areas of the business. The work will be live across out-of-home panels throughout England until the end of August, and the creative will also be featured in press in the coming weeks.
CREDITS:
Project Title: Doors
Client: British Airways
Creative Studio: Uncommon
Production Company: WeFolk
Photographer: Christopher Anderson
Agent: Olivia Gideon Thomson
Producer: Amy Gallagher
Production Manager: Maddy Temple
Production Assistant: Lucy Crocks
Production Assistant: Nicola Rosetti
Stylist: Jeanie Annan-Lewin
Drinks Stylist: Tara Garnell
Food Stylist: Lois Parisot
Movement Director: Alexandra Green
Retouchers: Studio Private
Grader: Adam Clarke
