Uncommon launch striking visual outdoor series for B&Q with photography from James Day
‘Ease’ uses powerful photography to bring to life everyday garden activities through the icon of a smartphone screen to promote B&Q’s 1 hour Click + Collect service
B&Q has released a new series of striking outdoor visuals, created by Uncommon, focusing on powerful and iconic visuals found in the everyday brought to life through a smart phone screen.
The series highlights the ease and accessibility of B&Q’s offering — including the most recent introduction of their 1 hour Click + Collect service which is offered across thousands of their products.
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B&Q x ‘Ease’
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B&Q x ‘Ease’ Artwork
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B&Q x ‘Ease’
The new campaign — titled ‘Ease’ — is a continuation of B&Q’s ‘Change. Made Easier.’ outdoor campaign. Both play on the idea of simplicity in the medium illustrating how effective and sales-driving out of home can still be beautiful.
The new executions show playful scenes such as garden furniture causing chaos as it escapes from the mobile phone, a sausage cooking perfectly while sitting on a BBQ raised off the screen with an artfully directly ketchup dollop and a serene visualisation of a bird drinking from a bird bath seemingly within the phone.
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B&Q x ‘Ease’ Artwork
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B&Q x ‘Ease’
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The images were shot by returning and renowned photographer James Day. Day is best known for his brand and editorial work that has been featured in The New York Times, The New Yorker Magazine and Wallpaper. The executions will be running across the UK throughout March.
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B&Q x ‘Change. Made Easier.’
The work continues to highlight B&Q’s mission to give customers the power to act whenever life strikes; to make the changes they need at a speed that works for them. To do this B&Q knows it needs to be fast, efficient, available, and convenient. This can only be made possible through DIY.com and an unmatched network of over 300 stores — together they give customers access to the 1 hour Click + Collect service on 28,000 items and home delivery service on 35,000.
