Uncommon Welcomes Frankie Yeates as First Managing Director of London Studio
Uncommon Creative Studio announces the appointment of Frankie Yeates as the first Managing Director of its London studio. Frankie joins the studio at a pivotal moment of growth, bringing with her a wealth of expertise to further propel Uncommon’s vision of building brands people wish existed with a focus on Uncommon’s people and culture as the studio expands existing and new capabilities.
Frankie will report to Tom Griffin — Uncommon’s Chief Operations Officer — overseeing the strategic direction and day-to-day operations of the London studio. In this new role, Frankie will continue to empower people to do their best work without creating bureaucracy — a longstanding culture at the studio. Frankie’s operational brilliance will sit at the heart of the experience people have working with and for Uncommon, ensuring that the studio thrives both creatively and operationally.
Frankie will also play a key part in helping the Uncommon team settle into their new London studio space — which has been designed with an emphasis on ‘making’ — from edit suites to a photography studio to a podcast recording space and even a secret screening room — as the studio continues its endeavours in the world of entertainment with two new productions launching in 2025. Frankie’s appointment marks a new chapter in Uncommon’s growth and its dedication to redefining what a creative studio can achieve.
Tom Griffin, Chief Operations Officer, Uncommon said: “With over a decade of experience at the forefront of the creative industries, Frankie brings unmatched experience, with a real passion for pushing boundaries and a deep understanding of how a creative company needs to operate to thrive. Her rigour and know-how will be instrumental as we scale our vision and elevate our creative output into new spaces as well as helping us all settle into our new Clerkenwell studio space.”
Frankie Yeates, Managing Director, Uncommon added: “Uncommon and its ability to disrupt the status quo has been hard to ignore over the past few years. So the opportunity to join a world class team making reference point work is a huge privilege. Being here is already an exhilarating experience and I’m looking forward to helping shape the next chapter of the London studio’s journey — working with our people and partners to take things to the next level.”
MORE ABOUT FRANKIE YEATES
With a career spanning over a decade, Frankie has earned a reputation as an innovative leader in the creative industry. Prior to joining Uncommon, she held key leadership roles at Wieden+Kennedy London, where she played a significant role in shaping the agency’s culture and talent while contributing to a high number of new business wins.
Frankie’s career has seen her deliver best-in-class creative projects for both global and local brands, building upon her already expansive experience.
She has a comprehensive education in art and has worked in some of the industry’s most driven and dynamic agencies. Frankie has worked across almost every client sector, driving award-winning, transformative, and category-defining work for the likes of Finish, Facebook, and Converse as well as a marketing secondment at Sainsbury’s building her knowledge in retail experience.
MORE ABOUT UNCOMMON
Seven years in, Uncommon continues to make striking and awarded work, winning Gold at this year’s Cannes, while driving cultural conversation on behalf of the studio’s clients. In 2024, the studio was included among Fast Company’s 50 Most Innovative Companies across all industries globally; ranking number one in Advertising and Marketing.
The studio was built to be on the receiving end of the most important and influential briefs of our time — across advertising, design, experience, entertainment and beyond.
The studio now boasts offices on three continents — London, New York & Stockholm — and has built a successful portfolio partnering with many of the world’s most renowned and creatively ambitious brands including British Airways, SiriusXM, ITV, WWF, Supercell, Quaker Oats, Formula E and most recently the new brand identity and global launch for EA SPORTS FC — coined as one of the biggest rebranding exercises in entertainment history by BBC News.
